Grimey
01-18-2004, 10:17 PM
I thought it would be cool to have a thread for deceptive headlines.
Let me give you an example: http://www.foxnews.com/story/0,2933,108701,00.htmlHeadline: AARP Loses 45,000 Members Over Support for Medicare LawWhy is it deceptive? AARP's membership grew last year from 35.2 million to 35.7 million.
45,000 people sounds like a lot until you compare it to 35,700,000. In other words, AARP lost 0.126% of its membership -- not even 1/4 of a percent! It also says that some rejoined."Somewhere between 45,000 and 49,000 members have resigned their membership essentially in anger over our support for the Medicare legislation," Novelli said at a meeting with reporters at AARP headquarters.
Some of those who quit later rejoined, but AARP doesn't know how many, Novelli said.
Despite the resignations, though, AARP's membership rolls grew last year from 35.2 million to 35.7 million, he said. The headline sounds pretty incredible until you read the article.
The headline is true, but it misrepresents the truth. That's called deceptive. The headline could say that membership grew by 500,000 the same year AARP supported the Medicare law. Even that would be stupid because membership would have only grown by 1.46%.
Let me give you an example: http://www.foxnews.com/story/0,2933,108701,00.htmlHeadline: AARP Loses 45,000 Members Over Support for Medicare LawWhy is it deceptive? AARP's membership grew last year from 35.2 million to 35.7 million.
45,000 people sounds like a lot until you compare it to 35,700,000. In other words, AARP lost 0.126% of its membership -- not even 1/4 of a percent! It also says that some rejoined."Somewhere between 45,000 and 49,000 members have resigned their membership essentially in anger over our support for the Medicare legislation," Novelli said at a meeting with reporters at AARP headquarters.
Some of those who quit later rejoined, but AARP doesn't know how many, Novelli said.
Despite the resignations, though, AARP's membership rolls grew last year from 35.2 million to 35.7 million, he said. The headline sounds pretty incredible until you read the article.
The headline is true, but it misrepresents the truth. That's called deceptive. The headline could say that membership grew by 500,000 the same year AARP supported the Medicare law. Even that would be stupid because membership would have only grown by 1.46%.